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Social Media Community Specialist (Reddit, Twitter/X)

May 9, 2026

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

About the Role

Cohere is seeking a creative Social Media Community Specialist to build and engage communities on X (Twitter) and Reddit. This intermediate individual contributor role is perfect for a digital storyteller passionate about bringing together audiences interested in AI and ML in a way that strengthens Cohere’s brand identity and technical credibility in the AI space.

Key Responsibilities

Create and post content tailored to each platform (X, Reddit) that will resonate with audiences interested in AI modelling and technology, ensuring a consistent yet platform-specific brand voice.
Be the voice of Cohere in communities on Reddit and X where AI models are debated, dissected, and discussed. Champion Cohere’s “Sovereign AI” approach and positioning.
Create a variety of content types, including text, visuals, and videos, optimized for social media engagement.
Stay ahead of trends and leverage AI tools for content ideation, generation, and performance analysis.
Collaborate with cross-functional teams (Design, Marketing, Product) to align content with broader company social campaigns and product launches.
Monitor social media analytics to refine content approaches and enhance audience engagement.

What We're Looking For

Experience: 3-5 years in community curation and content creation on X and Reddit, with a strong portfolio showcasing platform-specific strategies and audience growth at a tech company or similar organization.
Creativity: Ability to produce engaging content that stands out in a crowded digital landscape–from end to end, including copywriting and asset creation.
Strategic thinking: Skill in analyzing trends, audience behavior, and performance to inform decisions.
Adaptability: Comfort experimenting on new platforms and adjusting strategies based on emerging trends and technologies.
Collaboration: Excellent teamwork skills, with the ability to work closely with designers, writers, marketers, PR, and product teams.
Ecosystem Knowledge: Proven ability to engage and interact with technical and developer communities with confidence and credibility
AI curiosity: Interest in leveraging AI tools for content creation and optimization, even without prior experience.

Why Cohere?

Impactful work: Shape the voice of a leading AI company and engage with a global audience of tech enthusiasts, business leaders, and AI experts.
Innovative environment: Join a team that values creativity, experimentation, and staying ahead of digital trends.
Growth opportunities: Be part of a growing team with opportunities to explore new platforms and strategies.
Flexible culture: Enjoy remote work flexibility and a collaborative, supportive atmosphere.

Bonus Points

Experience with AI-powered content tools.
Familiarity with analytics tools for tracking social media performance.
A finger on the pulse of social trends, AI trends, and experience creating multimedia content.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks:

🤝 An open and inclusive culture and work environment

🧑‍💻 Work closely with a team on the cutting edge of AI research

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health

🐣 100% Parental Leave top-up for up to 6 months

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend

✈️ 6 weeks of vacation (30 working days!)

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...