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SEO, GEO Manager
Job Description:
- Deliver against Ping Identity’s SEO and GEO strategy across traditional search engines and generative AI platforms, ensuring initiatives align with team and broader business priorities
- Drive technical SEO initiatives, including site structure, internal linking, schema, performance, and indexation
- Serve as the primary owner and point of contact for SEO and AI-enabled platforms, such as Conductor and AirOps, helping shape best practices and use cases
- Identify opportunities to improve off-site visibility and authority across third-party platforms and industry sources
- Partner closely with Web, Campaigns, and Product & Solution Marketing teams to support planning and execution
- Analyze performance data and communicate clear insights, recommendations, and tradeoffs to stakeholders
- Drive progress proactively, adjusting priorities in partnership as new opportunities or constraints emerge
Requirements:
- 3+ years of direct SEO experience, with 5+ years of related digital marketing or performance marketing experience
- Experience working in a B2B technology environment
- Strong technical SEO fundamentals, including structured data and site performance optimization
- Hands-on experience with GA4, Google Search Console, and common SEO platforms such as Conductor or Semrush
- The ability to communicate complex ideas clearly to non-SEO audiences
- A proactive working style, with the ability to move work forward and make decisions using imperfect information
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
Benefits:
- Generous PTO & Holiday Schedule
- Parental Leave
- Progressive Healthcare Options
- Retirement Programs
- Opportunity for Education Reimbursement
- Commuter Offset (Specific locations)