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Senior Principal Insights Analyst, Growth Marketing Ua - Mobile [Remote]

May 9, 2026

The Insights discipline helps empower Rioters' decision-making to be more data-informed. We're an interdisciplinary group of scientists, consultants, and strategists from all sorts of backgrounds who join together to represent and advocate for gamers around the world. We believe that illuminating the globally diverse experiences, behaviors, and needs of gamers is critical to Riot living up to our player-focused mission. We're a group united by our love of games, science, and helping others s/ucceed. Riot's Publishing team is building a new function for email and campaign analytics to enhance player engagement and retention. We're seeking a Growth Marketing Analytics Lead to establish and scale our measurement, optimization, and forecasting for email, push, and multi-channel campaigns. This role will provide analytical rigor to marketing efforts, informing data-driven strategies for player growth. As the first in this function, you'll lay the groundwork for capturing, analyzing, and applying insights to boost Riot's global reach. You'll collaborate with Growth Marketing Leads, global publishing, and game product managers, reporting to a senior Publishing/Esports Insights lead. This hybrid position blends onsite work in Santa Monica, CA, with remote flexibility. Responsibilities: • Campaign Analytics & Optimization: • Measure and analyze the performance of email, push notification, and multi-channel marketing campaigns, including open/click rates, conversion, retention, and revenue impact. Establish core KPIs and tracking metrics. • Develop A/B testing and experimentation frameworks to optimize creative, messaging, targeting, and timing. • Partner with campaign managers to proactively identify opportunities to improve ROI and player engagement. • Audience Segmentation & Targeting: • Build segmentation models to identify high-value audiences and tailor campaign strategies to different player cohorts. • Collaborate with CRM and data teams to refine targeting and personalization strategies. • Lifecycle Marketing Insights: • Establish KPIs for lifecycle and email marketing programs, creating dashboards and reports for leadership visibility. • Analyze player funnel behavior to surface opportunities for reactivation, upsell, and retention. • Strategic Partnership & Influence: • Work closely with publishing, creative, and product teams to ensure campaigns are data-informed from the outset. • Present insights and recommendations to senior stakeholders in clear, actionable narratives. • Foundational Build-Out: • Define analytics best practices, tools, and reporting standards for this new function. • Establish tracking, tagging, and data hygiene processes to ensure accuracy and consistency. Required Qualifications: • 7+ years in marketing analytics, growth marketing, or lifecycle marketing roles, with direct experience in email/push and campaign performance measurement. • Proven track record in using data to optimize marketing strategies and drive measurable impact. • Expertise in A/B testing, segmentation, and performance marketing analytics & attribution including modeling postback event flows, ad platform signal ingestion/return, and attribution models (probabilistic vs. deterministic) with implications to reporting • Strong understanding of CRM systems, email marketing platforms, and analytics tools (e.g., Google Analytics, Tableau, Looker, Braze, or equivalent). • Strong understanding of MMPs (mobile measurement) technology and mobile attribution. • Familiarity with measurement and optimization approaches for full funnel, multi-channel campaigns. • Proficiency in SQL and a statistical programming language (e.g., Python, R) • Excellent communication skills, with the ability to translate data into actionable recommendations for creative and strategic partners. • Comfortable operating in a new, evolving function with a mix of strategic vision and hands-on execution. Desired Qualifications: • Experience working in gaming, entertainment, or live-service product marketing. • Familiarity with at least one of Riot's mobile titles (Teamfight Tactics, Wild Rift, Legends of Runeterra) • Familiarity with distributed data processing frameworks (e.g., Spark). • Exposure to global and regional marketing campaign planning and execution. For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role! Our Perks: Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information. At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you're working directly on a new player-facing experience or you're supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we're better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we're looking forward to your application. • (Los Angeles Only) Base salary range between $224,800.00 - $337,700.00 USD + incentive compensation + equity + 401K with company match + medical, dental, vision, and life insurance + short and long-term disability + open PTO. Jobcode: Reference SBJ-qko2oz-172-69-71-35-42 in your application.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...