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[Remote] Senior Associate, Senior Content Model Specialist, Experience & Digital Marketing

June 30, 2026

Note The job is a remote job and is open to candidates in USA. New York Life is a longstanding company with a commitment to integrity and purpose. They are seeking a Senior Content Model Specialist to govern and evolve their enterprise content model, ensuring it meets the needs of digital marketing and AI-readiness while collaborating with various teams to maintain content structure and delivery. Responsibilities Own the day-to-day governance of NYL's enterprise content model — the source for field definitions, entity relationships, tagging, and schema decisions Manage model versioning, change requests, and deprecation protocols Establish and enforce modeling standards and naming conventions across teams Partner with digital product management teams, developers, and front-end engineers to maintain API contracts and align content structure with the delivery layer Write and review HTML, CSS, and JavaScript to support structured data implementation, content rendering, and SEO requirements Read and interpret API payloads and JSON responses to validate content delivery and inform model decisions Work with content strategy and data teams to evolve NYL's taxonomy and tagging framework, ensuring classification structures are scalable, consistent, and machine-readable Align metadata standards with search and AI discoverability goals Integrate schema.org and structured data patterns to advance AI search readiness and organic performance Develop and document headless operating model protocols editorial workflows, content-type onboarding, and governance standards Communicate content model decisions clearly across marketing, technology, and enterprise stakeholders Serve as a cross-functional partner to digital product managers, UX, DLS, analytics, and experience teams — ensuring the content model supports planned page redesigns and broader experience evolution across NYL's digital properties Monitor content model performance and adoption, identify gaps, conduct periodic audits, and produce documentation that enables teams to work confidently within an evolving model Skills Deep understanding of content modeling principles, structured content, and headless CMS architecture Proficiency in HTML, CSS, and JavaScript — able to write and review front-end code to support SEO implementation, structured data markup, and content rendering needs Familiarity with API concepts to support platform configurations and engage with engineering on API contracts and content delivery Experience with schema.org, structured data, and SEO best practices as they relate to content architecture Strong documentation and governance skills — able to produce clear artifacts for both technical and non-technical audiences Excellent communicator and collaborator; able to bridge technical and marketing perspectives Self-starter who balances strategic thinking with hands-on execution in complex, evolving environments Bachelor's Degree, or equivalent 5+ years in content strategy, content operations, digital publishing, or a related discipline with increasing technical responsibility Demonstrated experience with headless or hybrid CMS platforms; Adobe Experience Manager expertise is a plus Proven ability to author governance frameworks, content standards, and technical documentation Experience collaborating with Technology, UX, and Marketing teams to deliver platform-aligned content solutions Benefits Overtime eligible Exempt Discretionary bonus eligible Yes Sales bonus eligible No Employees are eligible for an annual discretionary bonus Employees may also be eligible to participate in an incentive program We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs Company Overview For over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime. It was founded in 1845, and is headquartered in Leawood, Kansas, USA, with a workforce of 10001+ employees. Its website is https//www.newyorklife.com/amn. Company H1B Sponsorship New York Life has a track record of offering H1B sponsorships, with 19 in 2026, 148 in 2025, 99 in 2024, 85 in 2023, 77 in 2022, 48 in 2021, 65 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...