[Remote] Head of Growth Fractional

Note The job is a remote job and is open to candidates in USA. Nothing else is a sensitive skincare brand focused on preservative-free formulas. They are seeking a Fractional Head of Growth to architect customer acquisition, conversion, and retention systems while working closely with the Founder and guiding creative team members. Responsibilities Own Retention Design, deploy, and continuously optimize our core email and SMS automation flows (Klaviyo) to maximize customer lifetime value and repeat purchase rates Direct Creative Performance Translate web and ad data into actionable creative briefs. You will tell our content creator exactly what hooks, formats, and product angles are converting traffic into buyers Optimize the Funnel Ruthlessly analyze our Shopify funnel. Identify conversion bottlenecks, suggest landing page optimizations, and improve our overall site conversion rate (CVR) Paid Media Prep & Oversight Establish our tracking infrastructure (pixels, attribution tools) and manage a small, highly targeted testing budget for paid acquisition as we scale Report the Truth Provide a weekly, no-fluff dashboard tracking the actual health of the business blended CAC, MER (Marketing Efficiency Ratio), retention rates, and daily revenue goals Skills 7+ years of experience in CPG and DTC Proven DTC Track Record You have scaled early-stage e-commerce brands Data-First, Creative-Second You live in Shopify analytics, Google Analytics, and Klaviyo dashboards. You make decisions based on numbers, not 'vibes' Leader of Creatives You know how to give constructive, data-driven feedback to entry-level content creators without crushing their creative spirit Tech Stack Fluent High proficiency with Shopify, Klaviyo, and modern DTC attribution/analytics tools Company Overview Nothing Else is a sensitive skincare brand specializing in waterless products with plant-based preservatives. It was founded in 2025, and is headquartered in San Diego, California, US, with a workforce of 0-1 employees. Its website is https//thenothingelse.com.

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