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REGIONAL DIRECTOR - Beauty Systems Brand

June 4, 2026

Overview Regional Director - Beauty Systems Group Remote, based in Chicago area, travel required About Sally Beauty Holdings, Inc. At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers. About The Role Drives sales and profit growth by leading a team that enables associates to put the Customers first in our Stores and provides an effective digital experience. Develops a proactive team that is accountable and delivers a shopping environment that meets or exceeds customer expectations, ensures effective execution of Company merchandising and operational plans, and achieves sales and profit objectives. Conducts daily/weekly communication with all Business Partners. Manages expenses to meet or exceed profit objectives. Directs all the assigned activities of a designated region, averaging 10 districts in partnership with LPBP, HRBP and ROBP. Accountable for profit and performance goals set forth by the company. Maintains an effective level of business literacy about the region and SBH financial position, its midrange plans, its culture and its competition. Responsibilities 40 % Brand <ul><li>Provides leadership to deliver an exceptional customer experience which maximizes sales / KPIs and drives consistent customer loyalty in all Districts. Develops leadership to maintain a strong emphasis on both the store selling model and a channel agnostic approach to exceed expectations. Understand the competitive landscape by observing and studying the competition to learn about current initiatives/strategies. Must provide and share insights with relevant key business partners and supervisors. Ensures all brand standards are compliant within organizational guidelines across every District. Maintains a strong partnership with all Business Partners through discussions and weekly touch bases. Build and nurture a culture of highly engaged associates with leaders to drive passion and commitment for the business that drives results troubleshoot. Map out and understand the end-to-end customer journey and the associated KPIs, identifying any client friction points and finding ways to solve them. Identify gap areas, set ecommerce excellence targets and ensure that all relevant SLAs are in place. Develop business cases as needed for new strategic initiatives. </li></ul>30% People <ul><li>Develops recruitment strategy and pipeline, and training consistently within all Districts to drive results. Always maintains a talent pool of future leaders throughout the Region. Active on LinkedIn, and all digital platforms and social networks, possesses a strong network of external candidates to fill positions when required. Assesses District Mangers to identify talent opportunities which impact District performance. Consistently engages District Mangers in discussions around their own strengths and opportunities through both the IDP and performance review process. Strategically identify talent opportunities across all Districts; plans for developmental opportunities, anticipates openings. Strong accountability with a succession plan in place. Maintains a strong partnership with HRBP through talent development discussions and weekly touch bases. Maintains a strong partnership with all business partners. </li><li>Engage in talent reviews and succession planning, promoting the right talent and building career pathing for high performers. Assessing the development needs from a business perspective and taking ownership and addressing them. </li></ul>15% Safety/Loss Prevention <ul><li>Holds all District Mangers accountable that the store environment is safe at all times for all associates and customers. High level of accountability to ensure all policies and procedures are followed consistently within all Districts. Responsible for protecting company assets by ensuring all procedures are being followed within each District as they relate to shrink, damages, banking, hazmat, social distancing etc. Maintains a strong partnership with the LPBP through discussions and weekly touch bases. </li></ul>15% Operations <ul><li>Drives the execution of all company processes through training and development at the Store Manager, Area Manager and District Manager level. Consistent performance at all levels of management throughout the Region. Actively manages and leverages payroll and all other controllable expenses. Ensures consistent execution across Region supporting all digital strategies (SFS, BOPIS). Responsible for providing feedback regarding Real Estate opportunities (relocations, new stores, new sites). Maintains a strong partnership with the OBP through discussions and weekly touch bases. </li></ul>Knowledge, Skills & Abilities Requirements <ul><li>Excellent oral and written communication skills. </li><li>Strategic Thinker/Shape Strategy to ensure execution. </li><li>Builds Collaborative/Organizational Relationships. </li><li>Focus on Customers Passion for delivering great customer experience. </li><li>Strong leadership and management skills. </li><li>Engage and Inspire: High energy with a strong sense of urgency. </li><li>Organizational Influencer. </li><li>Process/Quality Improvement. </li><li>Drives Organization success/results. </li><li>Ability to lead organizational communication/education. </li><li>Ability to quickly adapt and learn. </li><li>Financial/Quantitative Acumen. </li><li>Develop/enhance talent. </li><li>Business acumen. </li><li>Earn Trust and build a strong team. </li><li>Enthusiasm for the beauty industry and its products. Strong desire to provide the best communication and education possible for the stores. A strong understanding of the competitive landscape implementing Regional segmentation. </li><li>Strong and dependable work ethic, with a drive to uphold our Culture of Can Do </li></ul>Previous Experience: <ul><li>College degree preferred. </li><li>8 - 12 years in similar or related tasks. </li><li>Prior business, management, and merchandising experience. </li></ul>Competencies & attributes Passionate Learner: <ul><li>Seeks out opportunities to learn, applies learnings quickly considering how they will impact their team. </li><li>Considers learning important and allocates time accordingly, utilizes SBH learning tools such as THRIVE and IDPs. </li></ul>Talent Builder <ul><li>Completes all required activities in the talent development process; Interviews, Performance Appraisals, QPRs, and IDPs. </li><li>Creates a diverse and inclusive team, actively encourages input from others and listens. </li></ul>Effective communicator <ul><li>Is emotionally astute when communicating and authentic to their own style/self; embraces EQ/Emotional Intelligence. </li><li>Shares information in a timely manner, always encourages others to express their views and opinions to develop better outcomes. </li></ul>Results Driver <ul><li>Effective at driving and delivering plans, holds self and team accountable to a high standard to deliver objectives. </li><li>Effective with time management, always focusing on the right priorities and uses resources wisely to drive the right result. </li><li>Leads and motivates their team, adjusting strategies and plans where needed, demonstrates GRIT with a determination to succeed. </li></ul>Strategic Thinker <ul><li>Understands how their district impacts the performance of their Region and the company and the associated interdependencies. </li><li>Proactively works with peers and other leaders to support action/change, consistently seeks feedback and reviews progress always seeking a better outcome. </li><li>Add comment(s) around risk mitigation and future state. </li></ul>Problem Solver Decision Maker <ul><li>Able to consume relevant data and information to understand business issues and makes recommendations and takes action. </li><li>Considers the importance and impact of decisions against relevant factors including costs, risks, volume of work and impact on their District. </li></ul>Working Conditions & Physical Requirements The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The position requires some physical exertion such as long periods of standing. Extensive travel required. Benefits We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in-house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...